Former Yahoo! Media Head James Pitaro Is Going to Disney World
Yahoo! vice president and head of media James Pitaro (pictured) is going to Disney World, joining Disney Interactive Media Group as co-president, along with John Pleasants, who will also continue as CEO of Playdom, a social-gaming company acquired by Disney earlier this year.
Pitaro will oversee the Disney Online group of Disney-branded Web sites and social-media outlets, while Pleasants will lead the media giant’s digital games businesses.
While at Yahoo!, Pitaro had been involved in expanding original video, branded entertainment, editorial content, and the use of data to enhance the consumer Web experience.
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