What Makes People Want To Follow Brands? [Infographic]

By Megan O'Neill Comment

Followers on social networks like Facebook and Twitter often translate to loyal customers for brands.  A positive brand experience online leads to more sharing and engagement and, as a result, more business.  But what is it that makes people want to follow a brand?  A new infographic from Get Satisfaction explores this question.

In Hot Pursuit: What Makes People Want To Follow A Brand? explores the top reasons that people follow brands, how many brands the average person follows on Facebook, what happens when people follow a brand and more.

Some of the key findings are as follows:

  • A whopping 97.09% of respondents said that an online experience has influenced whether or not they bought a product or service from a brand.
  • The number 1 reason for following a brand is access to special offers and deals (36.9% of Facebook/Myspace users, 43.5% of Twitter users).  The runners up for top reasons people follow brands are that they are current customers or that they are following because of interesting and entertaining content.
  • Most admit that when they are following a brand they are more likely to consider the brand when in the market for the product, buy the product from the brand and recommend the brand to others.
  • On average, people follow between 2 and 5 brands on Facebook.  How many are you following?

Check out the full infographic below and let us know what you think in the comments.  Do you fall into the majority when it comes to these statistics?  Why do you follow brands on Facebook and Twitter?

Megan O’Neill is the resident web video enthusiast here at Social Times.  Megan covers everything from the latest viral videos to online video news and tips, and has a passion for bizarre, original and revolutionary content and ideas.