Warner Bros acquire Flixster, a highly popular movie discovery application company with over 25 million worldwide users per month. The acquisition also includes one of the top movie review sites, Rotten Tomatoes. Both sites will continue to operate independently.
Warner Bros. will utilize the powerful Flixster brand and technical expertise to launch a number of initiatives designed to grow digital content ownership, which includes the studio-agnostic application.
“Driving the growth of digital ownership is a central, strategic focus for Warner Bros.,” said Kevin Tsujihara, President, Warner Bros. Home Entertainment Group and Office of the President, Warner Bros. Entertainment. “The acquisition of Flixster will allow us to advance that strategy and promote initiatives that will help grow digital ownership.”
Flixster is currently the number one movie discovery application on mobile platforms with over 35 million downloads to date, including Android, Blackberry and iPad, and ranks among the most downloaded of all iPhone apps. Rotten Tomatoes is one of the most trusted and influential brands in movie reviews with over 12 million unique visitors per month. Flixster and Rotten Tomatoes will remain fully independent. The Flixster team will stay in San Francisco and the Rotten Tomatoes team will continue to work autonomously in Los Angeles.
Joe Greenstein, co-founder and CEO of Flixster. “We’re excited that Warner was willing to make this kind of commitment to a leading independent consumer platform. We look forward to working with Warner as well as each of the other studios to innovate and build products that users will love.”