Facebook’s Q4 2014: Mobile is Now 69% Of Ad Revenue

By Justin Lafferty Comment

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All estimates going into Q4 showed that ad spend on Facebook would rise. Facebook validated this belief Wednesday, showing that the company reaped its all-time high in quarterly ad revenue — $3.59 billion.

Of that figure, 69 percent of Facebook’s ad revenue came via mobile.

Here are some major stats from Facebook, summing up 2014:

  • Revenue for the full year 2014 was $12.47 billion, an increase of 58 percent year-over-year.
  • Income from operations for the full year 2014 was $4.99 billion.
  • Net income for the full year 2014 was $2.94 billion.
  • Free cash flow for the full year 2014 was $3.63 billion.
  • Daily active users (DAUs) were 890 million on average for December 2014, an increase of 18 percent year-over-year.
  • Mobile DAUs were 745 million on average for December 2014, an increase of 34 percent year-over-year.
  • Monthly active users (MAUs) were 1.39 billion as of December 31, 2014, an increase of 13 percent year-over-year.
  • Mobile MAUs were 1.19 billion as of December 31, 2014, an increase of 26 percent year-over-year.
  • 64 percent of Facebook’s monthly active users visit Facebook every day.
  • Instagram, Messenger and WhatsApp recently crossed 300M, 500M and 700M MAUs, respectively

Facebook was also able to beat analyst predictions:

  • Q4 Revenue: $3.85 billion, up 49 percent from $2.59B last year, and ahead of analyst consensus of $3.77 billion.
  • Revenue for the full year: $12.47 billion up 58 percent from last year, and ahead of analyst consensus of $12.39 billion.
  • Non-GAAP Q4 earnings per share: $0.54 up from $0.32 during the same quarter last year, beating consensus of $0.49.

To put that into perspective, here are some key charts highlighting Facebook’s Q4 performance:

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Screen Shot 2015-01-28 at 1.24.38 PMTop image courtesy of Quka / Shutterstock.com.

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