Facebook's Atlas vs. Google's DoubleClick: Who's Gaining Power?

Last time we looked at the adoption rates of Facebook's Atlas vs. Google's DoubleClick ad measurement technology, it looked like Atlas was eating away at DoubleClick's dominant market share.

Last time we looked at the adoption rates of Facebook’s Atlas vs. Google’s DoubleClick ad measurement technology, it looked like Atlas was eating away at DoubleClick’s dominant market share.

However, new stats by Datanyze show that while both platforms are most popular among publishers in the same five countries, the adoption of Atlas is starting to slow as DoubleClick moves back to normalcy.

While Google’s DoubleClick (still the dominant force in ad tracking platforms) took a winter dip among the top 100,000 websites as indexed by Alexa, it appears that adoption rates are back to normal.

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