Facebook to launch country level MAU and DAU metrics

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By Justin Lafferty Comment

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Facebook is giving advertisers and marketers a wider level of understanding by rolling out country level monthly active user (MAU) and daily active user (DAU) metrics — both for desktop and mobile. This will be a vital source for companies who want to discover more about their userbase in other countries.

Facebook notes that more than 128 million people in the U.S. use Facebook on desktop (and more than 101 million on mobile). In the U.K., roughly 24 million use Facebook on desktop every day, and that’s nearly matched on mobile (20 million). Facebook wants businesses and brands on Facebook to understand more about how people engage with their ad campaigns throughout the globe.

A Facebook spokesperson commented on these new metrics, which are rolling out starting today:

A lot of people focus on monthly active users or even registered users to demonstrate their size and scale. We think this is becoming on old way of looking at the media world. In this world, understanding who comes back at least once a month is only part of the picture. Instead, businesses should focus on people who come back online every single day, because that is how they live their lives. People are online numerous times in a single day and are constantly connected; creating, sharing and engaging with the content that matters to them.

For advertisers, this will help to create campaigns that can reach the right people at the right time on both desktop and mobile. Old ways of reaching people are becoming obsolete. Advertisers of all sizes should be able to reach all the right people and do it quickly and efficiently.

Readers: How useful will this data be?

Image courtesy of Shutterstock.