Facebook testing ‘Popular Pages in Your Area’ feature

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By Justin Lafferty Comment

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Wondering what pages people in your area like? Facebook is apparently testing a sidebar feature called Popular Pages in Your Area.

As brought to Inside Facebook’s attention by Samuel Edwards of Tenthwave and Danny Goodwin of Search Engine Watch, some users are seeing a sidebar module that allows users to see popular pages liked by people in their area.

It doesn’t appear that this is an ad unit, but rather something randomly (or strategically) generated, in an effort to get users to like more pages. When a user clicks “See All,” they’re brought to a page that shows not only page invites they have outstanding, but popular pages in that user’s area. It may not show properly for everyone.

We’ve reached out to Facebook and will update the story when we hear back.

Readers: Have you seen this?

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