Facebook starts rollout of Custom Audiences to all advertisers

Facebook announced Wednesday that Custom Audiences, the ad product that allows marketers to import their own contact lists for targeting, will be available to all advertisers worldwide by the end of November.

Facebook alerted advertisers in a Facebook for Business blog post:

Previously available only through Facebook’s Power Editor tool, today’s announcement means marketers will be able to use Custom Audiences in any Facebook ad interface. Small businesses in particular will now be able to use their current customer lists to reach people on Facebook.