Facebook Rolls Out Two-Factor Authentication

By Jackie Cohen Comment

Facebook is rolling out what it calls two-factor authentication, an opt-in security layer that prompts users for an access code whenever they attempt to log on to the site from a new device.

This added layer seems like it would complement the social authentication announced at the end of January, which combines a security quiz with photo tagging — asking users whose accounts may have been compromised to identify their friends in a series of pictures.

The company announced the feature this morning in a blog post that appears to address a couple of virally circulating suggestions on how to beef up security and privacy on the site.

Perhaps the most compelling part of this morning’s post is a video introducing members of Facebook’s safety team, emphasizing that many of them are parents.

The posting also reiterates the site’s use of the secure web addresses beginning with HTTPS, although right now this is something users can choose to opt into, rather than a default setting as some have suggested.

Facebook is hosting a livestream discussion of the site’s safety features scheduled to begin at 9:30 am pacific standard time. These efforts showcase the site’s continuing efforts to improve security and privacy on the site, responding to the influx of suggestions from consultants, policymakers and individual users.

These enhancements also take some direction from proposed legislation like U.S. Senator John Kerry’s Commercial Privacy Bill of Rights announced a week ago.

Readers, what do you think about Facebook’s response to the latest round of security and privacy suggestions?