The new and improved Page Insights, which have been rolling out slowly to Facebook page admins, are coming to all page owners soon. Facebook announced that all page admins should have the new insights soon, showing data such as performance by post type and deeper demographic data about the fanbase.
[contextly_sidebar id=”91bff4e88f3cbe782b8ce17f331b6cc8″]For a through dive into the new Facebook Page Insights, click here.
Facebook explained, in a Facebook for Business blog post, how the new insights will make it easier for admins to better understand how their posts are performing:
To help Page admins better see how people interact with their content, we split the People Talking About This (PTAT) metric into separate elements: Page Likes, People Engaged (the number of unique people who have clicked on, liked, commented on, or shared your posts), Page tags and mentions, Page checkins and other interactions on a Page.
The Virality metric was also renamed Engagement Rate and, in order to help admins better gauge overall post quality, now includes clicks as part of its measurements.
Many page admins have been invited to try these new metrics, and the site has prompted owners to convert on the dashboard of their page admin screen.
Facebook notes that the new Page Insights was soft launched in June and has been in testing ever since.
The site is still open to feedback from page admins.
Readers: What do you think about the new Page Insights?