Facebook notifies advertisers of high-performance ad sets

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By Justin Lafferty Comments

AdSets

Earlier this year, Facebook informed advertisers that the company is tweaking and adding levels to the campaign structure — going from campaign to ad sets down to individual ads.

Now, for advertisers who go beyond ads and into ad sets and campaigns, Facebook is posting a notice on the News Feed of ad sets that are performing well.

Inside Facebook reader Matteo Gamba noticed this notification on the right hand sidebar of his News Feed.

AdSets2

Back in February, here’s how Facebook described this new structure:

Campaigns correspond to each of your advertising objectives, like building brand awareness or driving web traffic. They’re designed to help you optimize and measure your results for each objective across multiple ad sets and ads.

Each campaign can feature multiple ad sets, each of which has its own budget and schedule. You can also organize each ad set to represent audience segments, like people who live near your store. This will help you control the amount you spend on each audience, decide when they will see your ads, and measure their response. The ad delivery system will optimize delivery for the best-performing ad in an ad set.

Within each ad set, you can have multiple ads, each of which can feature different images, links, video or text. You’ll still control the creative, targeting and bidding at the ad level.

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