In Facebook And In Real-Life, The Miami Heat Are Champions And LeBron James Is The MVP

By David Cohen 

The Miami Heat captured its second consecutive Larry O’Brien Championship Trophy Thursday night, edging the San Antonio Spurs 95-88 in the seventh and decisive game of the National Basketball Association Finals. While the series was not decided until the waning moments of the final game, the Heat, particularly superstar Forward LeBron James, blew away the Spurs on Facebook.

The social network shared some NBA Finals facts and figures, including:

  • There were more than 100 million NBA Finals-related interactions (posts, comments, and likes) on Facebook heading into Thursday night’s game.
  • James accounted for a whopping 70 percent of player buzz heading into game seven, eight times more than the player who finished second, Spurs Point Guard Tony Parker. The top-five list was rounded out by Spurs Shooting Guard Manu Ginobili, Spurs Power Forward Tim Duncan, and Heat SG Ray Allen.
  • James’ total of more nearly 400,000 likes in the state of Texas is more than the total for the Spurs’ starting five and Ginobili (who comes off the bench for the Western Conference champions).

Facebook pointed out some significant events during the series that triggered reactions on the social network:

  • Allen’s three-point shot that forced game six into overtime led to an increase of more than 200,000 percent in mentions of the term “Ray Allen” and a leap of more than 300,000 for “Shuttlesworth,” referring to Jesus Shuttlesworth, the character portrayed by Allen in the film He Got Game.
  • After Parker connected on a wild buzzer-beating shot at the end of game one, mentions of him spiked 8,000 percent.
  • The 24 points scored by Ginobili in game five, his highest total of the season, led to an increase in chatter about him of more than five times.

Finally, Facebook shared some NBA Finals images that were posted, including an image of James shared by NBA Deputy Commissioner Adam Silver, and an image of soccer legend David Beckham watching game six in Beijing.

Readers: Did you interact with Facebook during the NBA Finals?