Facebook launches Mentions: a new app for public figures

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By Justin Lafferty Comment

introducingmentions_2Facebook has been trying to make it easier for celebrities and other public figures to talk with fans. The company’s Creative Labs team today announced Mentions, a new app available for verified users and public figures. The app allows for more seamless communication between celebrities and Facebook fans and gives public figures a better way to see the discussion about them happening on the social networks.

Facebook introduced the new app (only available for public figures and verified pages) in a blog post:

Nearly 800 million people are connected to public figures on Facebook, and interacting with athletes, musicians, actors and other influencers is an important part of their experience. From cheering on World Cup players to checking out updates from favorite celebrities, there are more than a billion interactions between public figures and their fans on Facebook every week.

We want to make these interactions even better.

It appears that this may be the VIP app Facebook was testing last year.

Here’s what the Mentions app enables celebrities and public users to do:

  • See what fans are saying about you and join the conversation.
  • Share your story by posting updates, sharing photos or videos, or hosting a live Q&A.
  • Join popular conversations on Facebook and see the latest posts from people you follow.
  • Get streamlined notifications about your posts, including mentions from other influencers or the media.