Facebook, Instagram and Users’ ‘Behavior and Emotions’ (Study)

What are the similarities and differences between how users of Facebook and Instagram feel about both social networks?

What are the similarities and differences between how users of Facebook and Instagram feel about both social networks?

Facebook IQ released a new study in which more than 5,500 users of Facebook and Instagram in six countries—Australia, Brazil, France, Japan, U.K. and U.S.—were polled on their “behavior and emotions across the two platforms.” Its findings included:

  • Respondents were 1.3 times more likely to interact with celebrity content on Instagram than on Facebook.
  • Millennials are more likely to seek out video content than older generations.
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