Facebook Insights are getting more insightful, adding a new metric that displays negative feedback on posts.
Steve Allard of Wise Metrics pointed out in a blog post that page administrators who click “engaged users” on Facebook posts can now see how many users either hid their posts or gave them negative feedback in their news feeds.
A Facebook spokesperson explained further:
This is measuring the negative feedback options that exist on Facebook, which means reporting on clicks that occur on news feed stories (any time a user hides or reports a news feed page post as spam). We’re showing which page posts get some negative feedback from people because it helps page adminstrators know what type of content resonates best with their customers, so that they may improve their page posting strategy long-term.
These metrics appear to be in a testing stage, since not all page administrators have access to the feature yet; we hope Facebook makes it permanent, since the statistic is so helpful, albeit painful.
Screen grab courtesy of Steve Allard, Wise Metrics.