The Alliance to Save Energy is tapping into the media and technology sectors, announcing initiatives with Facebook, Dell, and CBS to push its energy-efficiency agenda.
Facebook will donate of $500,000 worth of advertising on its platform to the Alliance to Save Energy, as well as promoting its new consumer Web site, Living Efficiently, which is being sponsored by Dell and offers tips, product information, and news about where consumers live their daily lives: at home, at school, at work, and on the go.
The Alliance will also air a month-long series of videos touting better ways to save energy and money on CBS’ 520-square-foot Super Screen in New York City’s Times Square starting Monday, Nov. 1. The 15-second, live-action spots will run at least 540 times throughout November, playing once every hour, or 18 times per day, for 30 days.
Alliance to Save Energy president Kateri Callahan said:
We are thrilled that the force and reach of today’s technology allows us to take these “three leaps forward” to expand and enhance our global presence and the global awareness of energy efficiency. The societal benefits of engaging consumers in a war against energy waste are enormous, including bolstering the global economy, creating good jobs, and protecting the environment.
We at the Alliance are excited about these opportunities to use Facebook’s unique, broad-reaching channels to encourage consumers to become more energy-efficient in their daily lives. We are confident that this partnership will allow the Alliance to greatly increase the awareness and adoption of technologies and practices that can put money back into the pockets of Facebook’s 500 million users worldwide.
We are grateful to Alliance associate Dell for sponsoring LivingEfficiently.org with a generous donation of $50,000 for the site’s development. LivingEfficiently.org was designed with the consumer and the consumer’s pocketbook in mind. The site also will give consumers the opportunity to contribute to the Alliance’s broader economic, environmental, and energy-security goals by sharing their own energy-efficiency success stories and commenting on the stories posted by others.
We anticipate that the workers, shoppers, and tourists flocking to Times Square will find our videos both compelling and informative.
We know that our partnership with Facebook will open up exciting opportunities to engage and educate new audiences, and that both Facebook and Dell will help us advance our shared goal of delivering an energy-efficient future.
Facebook vice president of technical operations Jonathan Heiliger added:
We believe that environmental responsibility starts with living efficiently. That’s why we have invested thousands of people hours and tens of millions of dollars into efficiency technology for our own operations. We are excited to partner with the Alliance to Save Energy to raise awareness more broadly of the critical importance of energy efficiency and to help share some of the technology we have developed to improve energy-efficiency practices throughout the world.