While others may have found that Facebook played only an indirect role in Cyber Monday sales, the result was quite the opposite for Fab.com.
The design site reported that more than half percent of the $1.1 million in sales it logged from Black Friday through Cyber Monday came from people who joined the members-only site via social sources, including more than 25 percent from Facebook.
Fab.com founder and Chief Executive Officer Jason Goldberg added on the Betashop blog:
Facebook is far and away our biggest source; more than 25 percent of the sales and revenue we generated during the period was from people who originally joined Fab via Facebook. Without a doubt Facebook is far and away our most important source for both new members and for ongoing engagement of our members.
Member-to-friends email invites and Twitter shares accounted for the other 25 percent of sales.
Meanwhile, it was certainly a blowout mobile holiday for Fab.com, as more than 20 percent of sales came via our iPhone, iPad, and Android apps.
Readers, what role has social media played in your holiday shopping so far this year?