Facebook Audience Network Launches Native Partner Program

By David Cohen Comment


Facebook Thursday announced the launch of the Facebook Audience Network Native Partner Program, aimed at third-party mediation platforms.

Facebook Audience Network head of partnerships Nik Ajagu said in a blog post that initial members of the Native Partner Program include Fyber, MoPub and Opera Mediaworks, adding that the program “recognizes third-party mediation platforms that have been thoroughly vetted, tested and approved for integration with the Audience Network.”

Ajagu added:

Mobile application publishers are seeing tremendous success with native ads—more than 83 percent of all impressions on the Audience Network are delivered in native formats, and on average, native ads perform up to seven times better than standard banner formats. Many publishers that are monetizing with native ads have existing relationships with mediation platforms to manage and optimize their ads business. Since the Audience Network supports a variety of unique native display and video formats–like carousel ads that showcase up to five images from an advertiser within a single placement–finding a compatible mediation partner is crucial to a publisher’s success. Members of the Native Partner Program meet pre-determined requirements so publishers can get access to all of our engaging formats, driving increased ad revenue and better outcomes for advertisers.

Platforms that are interested in joining the Facebook Audience Network Native Partner Program can apply here.