Facebook Announces Cross-Device Ad Reporting
Facebook continues to make strides in becoming the "cross-platform platform," as today the company announced a way to track performance of advertising across devices. This will enable advertisers to see how people are balancing desktop, mobile and tablet before they make a conversion.
Facebook continues to make strides in becoming the “cross-platform platform,” as today the company announced a way to track performance of advertising across devices. This will enable advertisers to see how people are balancing desktop, mobile and tablet before they make a conversion.
Through this cross-device reporting, advertisers can see how different devices influenced a website conversion and mobile app actions, as well as the value of the website conversion.
Facebook blogged about this new capability:
Facebook already offers targeting, delivery and conversion measurement across devices.
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