UPDATED: Facebook allows page admins to monitor competition with ‘Pages to Watch’ module test

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By Justin Lafferty Comment

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Facebook is apparently testing a new way for page owners to keep tabs on competing pages. Some admins are seeing a “Pages to Watch” module in the dashboard, allowing them to select five pages. Facebook will then bookmark these pages in this module, and give updates about like totals over the past week.

Facebook confirmed to Inside Facebook that this is a test.

When an admin selects pages, they can then see how many new fans those pages have added/subtracted over the past week. There are no deeper metrics available right now, beyond likes.

In the middle of the lower part of the dashboard, a prompt shows for a page admin to add pages to watch.

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Admins can then select pages. Facebook suggests a few pages, but the page owner can type in pages they want to watch, too.

Screen Shot 2013-08-20 at 1.00.41 PMOnce five pages are chosen, these pages are added permanently to the module, until the admin edits or removes some of the pages.

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Although, oddly enough, pages that are being watched receive a notification that they’re being watched. While the notification invites that page to try the Pages to Watch feature, this could be a deterrent for pages who want to keep an eye on the competition, but not want to let them know.

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Readers: Do you feel that this will help?

Top image courtesy of Shutterstock.

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