Facebook ads to become more relevant, say why they're being shown

Have you ever looked at some Facebook ads and wondered why they're showing up in your News Feed or on your sidebar? Now, you can find out. Facebook announced Thursday morning that the company is making advertisements more relevant, but also allowing the user to see the science behind the ad placement. The social network will make the ads more relevant by using data from page posts you like, posts you click on and Facebook advertisers' apps you use. If you don't want to be targeted in this manner, you can opt out. Facebook blogged about the new developments: When we ask people about our ads, one of the top things they tell us is that they want to see ads that are more relevant to their interests. Today, we learn about your interests primarily from the things you do on Facebook, such as Pages you like. Starting soon in the US, we will also include information from some of the websites and apps you use. This is a type of interest-based advertising, and many companies already do this. Let’s say that you’re thinking about buying a new TV, and you start researching TVs on the web and in mobile apps. We may show you ads for deals on a TV to help you get the best price or other brands to consider. And because we think you’re interested in electronics, we may show you ads for other electronics in the future, like speakers or a game console to go with your new TV. Facebook also knows that users want more control over the ads they see. While you can do the broad stroke of hiding all ads from a company, now users can block ads by interests. The ad preferences tool will roll out to all U.S. users in the next few weeks, with an international rollout planned later this year. Readers: Do you think this will help bring a better News Feed?

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Facebook ads to become more relevant, say why they're being shown

Justin Lafferty

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Justin Lafferty