Facebook acquires mobile data startup Onavo, branches into Israel


By Justin Lafferty Comment


Mark Zuckerberg’s goal to make the world more open and connected got a bit of a boost when Facebook on Sunday acquired Onavo, a mobile application data startup based in Tel Aviv, Israel and Palo Alto, Calif.

Terms of the deal were not discussed. Facebook will move into Onavo’s Tel Aviv office, becoming the social network’s Israel headquarters. It appears that the Onavo team will be integral in the major goal of Internet.org — providing Internet access to those around the world not connected.

Onavo Co-Founders Guy Rosen and Roi Tiger announced the news on a company blog:

We’re excited to join their team, and hope to play a critical role in reaching one of Internet.org’s most significant goals – using data more efficiently, so that more people around the world can connect and share. When the transaction closes, we plan to continue running the Onavo mobile utility apps as a standalone brand. As always, we remain committed to the privacy of people who use our application and that commitment will not change.

We are incredibly proud of the talented team we have assembled, and, recognizing this, Onavo’s Tel-Aviv office will remain open for business and will become Facebook’s new Israeli office.

We’ll continue to advance the work we are doing in collaboration with Facebook’s great team. Thank you to everyone who has joined us on this journey. We’d like to extend a special thanks to our investors, who believed in us and in our vision from the early days. We’re excited for what’s next.

Readers: How do you feel about this acquisition?

Image courtesy of Onavo’s Facebook page.