Experian Marketing Services Launches Targeted Facebook Email Initiative

By David Cohen 

The Facebook custom audiences bandwagon has a new passenger, as Experian Marketing Services announced the launch of a new service to create and deliver targeted Facebook advertising via its Alchemy Social ad manager, allowing Experian CheetahMail clients to synch targeted ads on the social network with their email campaigns.

The new offering from Experian Marketing Services allows marketers to match client-defined customer email addresses to Facebook, allowing them to retarget email subscribers and build more meaningful connections.

Alchemy Social was named one of the initial Facebook Strategic Preferred Marketing Developers.

Experian Marketing Services President Matt Seeley said:

Experian Marketing Services is among the first marketing services providers to offer a completely seamless experience for our clients, with the capability for unified account teams to execute these highly relevant campaigns. As the hyperconnected and empowered customer of today continues to move through marketing channels, this advanced advertising through Facebook is an effective way to ensure interactivity between brands and their customers and provide our clients with a substantial lift to their marketing efforts.

Experian Alchemy Social CEO Rachel Bergman added:

Email marketers are continually challenged to improve response rates and the efficiencies of their campaigns, and we see this new form of Facebook advertising being an integral part of every email marketing program moving forward. Alchemy Social comprises one of the most experienced Facebook media management teams. As a truly one-stop shop, we’re excited to take advantage of this new opportunity to make Facebook advertising even more addressable for our clients. The different types of campaigns that clients can execute with this new offering are virtually endless — this is a massive opportunity for marketers.