Brands: Learn the Language to Get the Most Out of Social

What’s a brand to do? Being self-aware enough to understand your role in the conversation is a good place to start. Here are some things to keep in mind.

The rise of digital, and social media in particular, has opened loads of new pathways for brands and consumers to connect, with even more platforms continuing to emerge. But the nature of these new channels has changed the way brands and consumers connect and, therefore, it comes with a whole new set of rules.

Luckily, the common denominator is pretty simple: Be human. OK, to be fair, brands can’t really be human, and proposing that they could be shows no respect to humanity.

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