Report: Periscope, Meerkat Have Long Road Ahead of Them

By David Cohen Comment

shutterstock_145182790

Despite the hype surrounding live-video-streaming applications Periscope and Meerkat, a recent study by eMarketer found interest in them to be “generally low.”

According to eMarketer, an April poll by Horizon Media found that just 21 percent of respondents had used or were interested in using Periscope or Meerkat.

The results were heavily skewed by age, as eMarketer reported that one-half of millennials (aged 18 through 34) said they would use the apps, with that figure slipping to one-quarter for 35- through 49-year-olds; 16 percent for those aged 50 through 64; and 7 percent for respondents 65 and older.

Males were also slightly more likely to express interest in the two apps than females were.

eMarketerInterestedInPeriscopeMeerkat

Periscope and Meerkat also need awareness boosts, as the Horizon poll found that only 9 percent of Internet users had heard of Meerkat, and just 6 percent had heard of Periscope.

In contrast, eMarketer noted that the awareness figures for other apps were far higher: more than three-quarters for Instagram, 59 percent for Snapchat and 44 percent for Vine.

Awareness of the two apps was skewed by age, as well, with millennials most likely to be aware of each app, and the numbers sliding as ages increased.

eMarketer did note that the poll was conducted prior to the May 2 high-profile boxing match between Floyd Mayweather Jr. and Manny Pacquiao, which was reportedly viewed by “thousands” of users of the two live-video-streaming apps.

Respondents who expressed interest in Periscope and Meerkat cited the fact that the apps were free (59 percent), Periscope and Meerkat being an easy way to share live events in real-time (43 percent) and “they provided a new way to view the world” (42 percent) as the reasons for their interest.
eMarketerWhyInterestedInPeriscopeMeerkat

Readers: How many of you use Periscope and/or Meerkat?

Image courtesy of Shutterstock.

Advertisement
Advertisement