REPORT: Facebook To Account For 21.7% Of Global Mobile Ad Market In 2014

Market-research outfit eMarketer projected that Facebook will account for 21.7 percent of the global mobile ad market in 2014, up from 17.5 percent in 2013 and just 5.4 percent in 2012.

eMarketerMobileAdShareByCompany650Market-research outfit eMarketer projected that Facebook will account for 21.7 percent of the global mobile ad market in 2014, up from 17.5 percent in 2013 and just 5.4 percent in 2012.

Google still commands the lion’s share of the sector, with eMarketer pegging it for a 46.8 percent share in 2014, and attributing its drop from nearly 50 percent in 2013 to the social network’s growth.

eMarketer also predicted a modest gain for Twitter, to 2.6 percent in 2014, from 2.4

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