EA Purchases PopCap and Releases Earnings
Electronic Arts announced plans to purchase PopCap for $650 million in cash today. Even though the news was expected by most social gaming analysts, the extent of the deal was left uncertain. Sources state that the final deal will be closed by the end of August.
Electronic Arts announced plans to purchase PopCap for $650 million in cash yesterday. Even though the news was expected by most social gaming analysts, the extent of the deal was left uncertain. Sources state that the final deal will be closed by the end of August.
John Riccitiello, EA CEO, predicted a positive future for both companies, “PopCap’s great studio talent and powerful IP add to EA’s momentum and accelerate towards a $1 billion digital business.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in