Drawbridge: Mobile Gaming Habits Change When School Year Starts
Drawbridge revealed the iOS and Android apps that saw the most use and engagement during the third quarter of 2016.
Drawbridge, a cross-device identity solution, analyzed 2.8 trillion in-application ad requests from July 1 through Sept. 30, as well as daily and monthly data from its Connected Consumer Graph, to discover which iOS and Android apps saw the most use and engagement during the third quarter of 2016.
Drawbridge found, in part, that the beginning of the school year had a noticeable effect on mobile gaming habits.
Specifically, in July, Drawbridge said users were more likely to play mobile games on both iOS and Android during the week than on weekends.
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