After 29 years of serving hamburgers the old-fashioned way, Wendy’s freckle-faced mascot has finally gotten a makeover. Today, the fast food chain offered a sneak preview of its new logo, which will debut in March 2013. Are we ready for this sleek new Wendy? To help process our emotions, we used the Twitter curator Storify to create a timeline of the Internet’s first reactions to the news.
It seems that people like like Wendy’s new ‘do, but aren’t crazy about the font. Fear not: the logo is just one phase in a larger plan to turn the fast food chain into a hipper, less saloon-like dining experience.
Wendy’s has been sliding into that role for a while now. Not too long ago, they jazzed up their salad selection with romaine lettuce and toppings like pecans and dried fruit. They also rolled out artisanal french fries, lightly dusted with sea salt.
To Wendy’s credit, ZAGAT has named the restaurant the number one mega chain in 2012, ahead of Subway, Pizza Hut, Taco Bell, and Burger King.
Next, Wendy’s will redesign its buildings to include lounge seating, flat-screen TVs, Wi-Fi access, and digital menu boards. This is a Wendy’s we can hang out in for several hours.
As for the logo, it’s a cosmetic change that will take some getting used to, but now that we’ve seen it, we won’t have to ask where the beef is. What do you think of the new logo?