Do Promoted Tweets Actually Work? An Insider's Perspective
Everyone is curious about the results that companies involved in Twitter’s Promoted Products advertising platform are seeing. Mongoose Metrics, an enterprise-level phone conversion tracking analytics provider, participated in the first round of Promoted Tweets on HootSuite in early November, and they shared some insider info on how the campaign went.
The Mongoose Metrics blog shed some light on the mechanisms and effectiveness of Promoted Tweets in their “Top 10 Things We Learned” post.
While some of the items are well-known by anyone who has followed the trajectory of Promoted Tweets – such as the ability to buy terms and hashtags in order to position a tweet in front of a niche audience – Mongoose Metrics does discuss some interesting insights that might help businesses navigate this new advertising platform in the future.
Mongoose Metrics owned the #PubCon hashtag, which generated over 40,000 impressions alone.
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