Facebook continues to take steps to aid small and midsized businesses with advertising and marketing via the social network, but companies in the financial-services sector face unique challenges due to their heavily regulated industry. With this in mind, Facebook announced Thursday that it is teaming up with DigitalGroundUp — which describes itself as an interactive technology platform that teaches digital marketing via experiential online courses — to develop a series of courses to help those companies take full advantage of Facebook’s resources, while remaining fully compliant.
DigitalGroundUp said the initiative will launch with courses on topics including cost-per-click bidding, A/B testing, regulations for advertising financial services, how companies in that sector can drive mobile adoption via Facebook, and ad targeting, with more subjects to be added on a regular basis.
The two companies said DigitalGroundUp users can address questions to DigitalGroundUp or the Facebook support team as part of the ongoing collaboration.
The DigitalGroundUp services are available to small and midsized financial-services businesses at $99 per month, with a free 30-day trial period, and custom pricing is available for larger companies.
Facebook Head of Global Financial Services Strategy Neil Hiltz said in a release announcing the initiative:
At Facebook, we strive to deliver exceptional resources and customer service for businesses of all sizes. Through our collaboration with DigitalGroundUp, we can help financial-service SMBs achieve success on Facebook.
DigitalGroundUp Founder and President Reva Minkoff added:
Small businesses in financial services need an online presence, and I’m thrilled that DigitalGroundUp can provide courses to help SMBs conquer Facebook fan pages, advertising, and more. Our collaboration with Facebook will provide education and support for financial services to comply with regulations and grow their social following.
Readers: Would you like to see similar SMB-focused offerings for other industries?