Digital Ad Revenues Near $10 Billion for Quarter
Digital ad revenues hit a new high of $9.6 billion in the first quarter of 2013, up 16 percent over the first quarter of last year, according to the Interactive Advertising Bureau and PriceWaterhouseCooper.
Digital ad revenues hit a new high of $9.6 billion in the first quarter of 2013, up 16 percent over the first quarter of last year, according to the Interactive Advertising Bureau and PriceWaterhouseCoopers.
“Consumers are turning to interactive media in droves to look for the latest information, to connect with their social networks, and simply to be entertained. This first quarter milestone clearly illustrates that marketers recognize that digital has become the go-to medium for all sorts of activities on all sorts of screens,” said Randall Rothenberg, the CEO of IAB, an industry group.
Sherrill
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