Delta Lingerie Uses Facebook Poke App For Campaign
Well, that was quick: Just days after the release of Facebook’s new Poke iPhone application, the app has already been used for advertising purposes in a creative campaign Grey Israel concocted for Delta Lingerie.
Well, that was quick: Just days after the release of Facebook’s new Poke iPhone application, the app has already been used for advertising purposes in a creative campaign Grey Israel concocted for Delta Lingerie.
The campaign was based on 10-second clips of a model putting on lingerie from Delta, which was filmed using Poke and sent to Facebook users who liked the company’s page on the social network. At the end of the clip, the last frame reads, “A One-Time Sale! Delta.”
Grey
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