Retired soccer superstar David Beckham will simultaneously sign copies of his new photo book in London, New York, São Paulo, and Hyderabad, India. How? While Beckham may have been able to bend it, it’s hardly possible for him to be in four cities at once: He will dish out personalized digital signatures to select fans via a partnership with Facebook.
Beckham announced on his Facebook page that he will host the book-signing event on Facebook at 10 a.m. ET Wednesday, Oct. 30, adding that users of the social network can register through Facebook Digital Stadium for the chance to win tickets to the events in London, New York, São Paulo, or Hyderabad, as well as to win the personalized digital signatures.
Facebook Digital Stadium will also present a live feed from the actual signing event, in London, during which U.K. sports presenter Jake Humphrey will host, and Beckham will participate in a live question-and-answer session.
Beckham said in his Facebook post announcing the event:
I am really excited to announce that on Wednesday, Oct. 30, I will be giving you the chance to take part in a unique event. In partnership with Facebook, I want to do a truly global signing to coincide with the launch of my new book. If you are in London, New York, São Paulo, or Hyderabad, you can enter to win a ticket to take part in these events and receive a personalized digital signature from me via ground-breaking technology. If you’re not in those cities, you won’t be disappointed, as you can take a seat in the Facebook Digital Stadium to watch a live Q&A session where I will answer questions from fans around the world.
He added in a press release announcing the event:
I always like innovative and original ideas. What has been created is ambitious, but it should be a fantastic event. I love the interaction with my fans, but not only will I be able to do this in London — I will be able to sign for them in locations across the world.
And Glenn Miller, who leads entertainment partnerships for Facebook across Europe, the Middle East, and Africa, said:
Through Facebook, David Beckham is bringing his fans together from around the world to experience his official book signing in London. Every fan who registers or attends in person will receive a digital autograph from David himself. This heralds a completely new way to launch books. Facebook is where people go to connect about the things that matter most to them, and this global event is a great example of how we can engage with public figures in a meaningful and authentic way.
Readers: Would you like to see other celebrities engage in similar events with Facebook?