DataPoint: Facebook Algorithm Changes and Social Game Developers
How will new Facebook algorithm changes affect social game developers? It may make the space less innovative.
Facebook recently announced that its News Feed algorithm would start favoring explicit shares from third-party apps over implicit shares. “We’ve found that people engage more with stories that are shared explicitly rather than implicitly, and often feel surprised or confused by stories that are shared implicitly or automatically,” wrote Peter Yang on the Facebook blog.
What does this mean for developers? Users who explicitly share through a third-party app are potent brand ambassadors — they’ve taken the extra step.
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