The company said GQ.com will focus on men’s fashion and lifestyle and also contain sections devoted to news, entertainment, style, travel, cars and gear. And DETAILS.com “will keep the modern man a step ahead of the crowd with style advice, unflinching looks at pop culture and reports from the fringe.”
GQ editor in chief Jim Nelson said:
The resources being directed to GQ.com will allow us to fully unleash the intelligence, vitality and vibrancy of the GQ brand. From original reporting to enhanced video capacity and blogs, this will be a site of ideas for men who are curious about the world.
DETAILS editor in chief Daniel Peres added:
DETAILS.com will allow us to fully showcase our unique voice. We will be able to provide our distinctive take on everything from fashion to current events to celebrities to cultural phenomena in a true digital platform.
And Condé Nast Digital president Sarah Chubb concluded:
Consolidating Men.Style.com with GQ.com and launching DETAILS.com gives us an opportunity to give each brand a site for their own unique voice. Both GQ.com and DETAILS.com will now be able to differentiate themselves online and leverage their sites to expand engagement with their audience.