Facebook Benefits From ComScore’s Beta Release Of Media Metrix Multi-Platform
Facebook received an early holiday gift from ComScore in the form of the digital measurement firm’s new Media Metrix Multi-Platform, which places more emphasis on mobile usage, boosting the social network’s ranking.
Facebook received an early holiday gift from ComScore in the form of the digital measurement firm’s new Media Metrix Multi-Platform, which places more emphasis on mobile usage, boosting the social network’s ranking.
ComScore said Media Metrix Multi-Platform, which was released in beta Thursday, factors in traffic from websites, applications, and video content from multiple devices, adding that the emphasis on mobile has led to some “substantial” increases, with:
- 10 online properties reaching 100 million unique visitors in September via the Media Metrix Multi-Platform view, compared with six in a non-multiplatform view.
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