College Admissions & The Social Media Revolution

These days it seems like social media spills over into almost every aspect of our lives. We use it to keep in touch with all of our friends, brands use it to approach potential customers, and many companies use it for recruitment and for screening employees. In recent years, social media has become an important part of college admissions as well, with colleges and universities using sites like Facebook to target prospective students, open communication channels and even help in the admissions decision process.