Cisco Predicts That 90% Of All Internet Traffic Will Be Video In The Next Three Years

By Megan O'Neill 

There’s no question about it—online video is booming.  Not only is over 48 hours of video content being uploaded to YouTube every minute, but brands from all arenas are incorporating video into their websites as well, and people are watching everything from online content to TV and movies online.  Online video is everywhere you look and Cisco predicts that it’s not going away anytime soon.  In fact, they think that within the next three years online video will account for a whopping 90 percent of all Internet traffic.

In an interview with Beet.TV, Cisco’s VP for Marketing and Emerging Technologies, David Hsieh, points out that “video is invading all aspects of our lives.”  He says, “Today over half of all Internet traffic is video—51 percent.  And based on the current trends, we predict that in the next three years over 90 percent of all Internet traffic will be video.”

Video isn’t just for entertainment anymore.  It’s crossing over into all aspects of our lives.  As an example, Hsieh says that he recently met with a client that works in the healthcare industry and that he learned that some hospitals are now turning to online video as a means to educate patients about how to continue their care after they leave the hospital.  He says, “You’re really seeing the use of video purvey everything we do, whether it’s work, live, learn or play, and we see that there’s going to be phenomenal growth over the next decade or more.”

It’s clear that, in modern society, people crave a quick, easy way to consume information.  They don’t want to have to read big chunks of text, don’t want to have to search around for explanations and online video has positioned itself as the perfect way to provide people with that quick, easy to consume content that they crave, when and where they crave it.

Check out Beet.TV’s interview with David Hsieh below and let us know what you think.  How do you feel about Cisco’s prediction that online video will account for 90 percent of Internet traffic within three years?

Megan O’Neill is the resident web video enthusiast here at Social Times.  Megan covers everything from the latest viral videos to online video news and tips, and has a passion for bizarre, original and revolutionary content and ideas.