Chug It! Challenges Facebook Friends To Go Round For Round

Facebook users love a challenge, especially when it involves virtual booze. At least, that’s what the sudden success of the application Chug It! would suggest. The virtual drink guzzling competition has caught on quickly, and developer Offbeat Creations, Inc. has definitely hit a nerve with this one, with the app picking up more than 1.8 million users in the last couple of weeks.

Chug It! is a fairly simple game: send friends a notice that you have just “chugged” one of the selectable beverages, and he or she will have 48 hours to respond by matching your drink and sending you one in return.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in