In the early days of Twitter’s rise to popularity there was a debate over it’s use for what people referred to as mindcasting. Many content producers settled on using Twitter as a syndication engine. In fact, it seems to be a favorite use of Twitter for celebrities. Or maybe we should call it rant-casting.
Lady Gaga took to Twitter when she decided to speak out about the critique of her new single “Applause.” Adam Levine did the same to express his disdain for Gaga.
When Martha Stewart’s iPad broke, what did she do? She let us all know on Twitter. “Does one call Apple to come pick it up or do I take it?” She wrote. No, Apple does not and they were none too happy about Stewart’s jokes about a new business idea to improve its customer service.
Maybe I have had a good entrepreneurial idea? Apple Now? Like same day delivery from Amazon? I think I am on to something. Same day fixit!!!
— Martha Stewart (@MarthaStewart) September 26, 2013
Then we have Kanye West, who is a frequent ranter. Let’s face it, Kanye has always taken himself a bit too seriously and he didn’t take too kindly to Jimmy Kimmel’s spoof on his BBC interview. His rant came in all caps tweets declaring that Kimmel was “out of line” to spoof his interview which was “the first piece of honest media in years.”
JIMMY KIMMEL, I DON’T TAKE IT AS A JOKE…. YOU DON’T HAVE SCUM BAGS HOPPING OVER FENCES TRYING TO TAKE PICTURES OF YOUR DAUGHTER
— KANYE WEST (@kanyewest) September 27, 2013
Oh, woe is Kanye. The self-important ranting, inspires no sympathy. If he is the biggest rockstar on the planet, he should be able to handle a little playful ribbing.
Celebrity rant-casting on Twitter may or may not be a ploy for more attention. Maybe they see it as a safe way to express their grievances. Does the world care?