CBS Unveils Gadgets Based on TV Shows

Okay, this one we’re going to track down.

CBS Consumer Products, a division of CBS Entertainment, announced here at CES that they are partnering with karaoke products maker Vaughnco to launch two products based on CBS shows. The 90210 portable MP4 karaoke machine and Ghost Whisperer headphones are making their debut at the show today. The headphones will be featured on tomorrow’s episode of Ghost Whisperer on CBS TV.

“The expansion of the 90210 and Ghost Whisperer merchandising programs into the consumer electronics category demonstrates the power of these two brands,” said Liz Kalodner, EVP of CBS Consumer Products.

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