Popular shopping app Catalog Spree has released its first quarterly iPad Shopping Trends Report, which analyzes the way users browse and shop for items on their iPads. As the amount of mobile shopping options, and mobile shoppers, continues to increase, Catalog Spree saw the expected results, with its iPad app users reading 60 percent more catalogs and viewing 39 percent more catalog pages in Q1 2014, over Q1 2013.
Of the 350 full-page digital catalogs and “lookbooks” available in Catalog Spree, HauteLook, One Kings Lane and Macy’s were the most popular. Across the entire app, users browsed most often for items in the “Women” and “Home” shopping categories, with more than 25 percent of shoppers using the app’s price drop notification feature to find sales.
As expected, catalogs with daily updates had the highest engagement levels. The app’s notifications system was also popular during Q1 2014, with 65 percent of shoppers requesting notifications when their favorite brands release new catalogs.
Finally, New York, Chicago and Philadelphia had the highest concentration of traffic, as users in cold metropolitan areas used Catalog Spree to shop, instead of heading out into the cold.
“At Catalog Spree, we’ve always believed that shoppers on mobile devices want a very visual, emotional shopping experience – just as they would when going to the mall or reading a traditional catalog,” said Joaquin Ruiz, CEO of Catalog Spree. “To make this experience happen, we’re looking beyond the search-find-buy mentality typical on mobile and web e-commerce sites. We’re looking to content. Gorgeous, easy-to-shop content. Clearly we’re onto something as the data speaks for itself – if the content is there, the shoppers will come.”