Canadians are the most active Facebook users in the world


By Jennifer Wadsworth Comment


More than one-half of Canadians log onto Facebook at least once per month — that’s 19 million of them. About 14 million of those check their News Feeds daily. And 9.4 million use mobile phones or tablets to surf the social network.

Facebook recently released its Canada-specific stats, once again showing that the nation leads the world in online social networking. On average, 61 percent of global users check Facebook at least once a day. In the U.S. 70 percent of them do. In Canada, it’s 74 percent.

A lot of that is driven by portable technologies. Even though more people own desktop computers, Facebook’s mobile usage in Canada has now far surpassed that from desktops. Jordan Banks, managing director of Facebook Canada, told The Loop:

Mobile is a rocket ship … if you look at interactions per day, people are way more engaged on mobile devices than desktop devices.

Back in the day (well, not that far back), people used to hop online before work or when they got home in the evening. With the advent of smartphones and tablets, they can check in while they’re at work (don’t tell the boss) or stuck in rush hour. For a lot of people, that adds up to several times morning to night.

Facebook released the stats to prove to advertisers that social ads are a worthy investment. Advertisers want an audience that comes back time and again. Facebook offers that and personalized target marketing in a way and with a reach that traditional and broadcast media can’t match.

Sure, we’ve all seen the upswing in complaints about the beefed-up presence of ads on the social network, but usage hasn’t dropped off. For the record, about one in 20 posts are sponsored.

So what are Canadians into on Facebook? Apparently, white rappers, coffee and donuts, and deli sandwiches. The pages with the most Canadian likes are:

The top brands by likes are:

This isn’t the first time Canada has come out ahead of the pack in terms of social media. An assessment a couple of years ago yielded similar results. No one’s quite been able to explain why, though.

Readers: Do you have any theories as to why Facebook users in Canada are so active on the social network?