Facebook Backs Commitment To User Experience With Acquisition Of Bolt Peters

By David Cohen 

A common theme from Facebook Co-Founder and Chief Executive Officer Mark Zuckerberg throughout the initial public offering process has been maintaining focus on the social network’s users, so it should come as no surprise that Facebook’s latest acquisition is user experience outfit Bolt Peters.

Bolt Peters has worked with companies including Twitter, Zynga, Pandora, Sony, HP, Electronic Arts, Volkswagen, Autodesk, AAA, Genentech, Esurance, and The Washington Post, as reported by sister blog Inside Facebook and by TechCrunch, the latter of which added that Bolt Peters employees who are joining Facebook will become part of its design team, under the leadership of Director of Design Kate Aronowitz.

Bolt Peters announced that it will shutter June 22, adding that it has already spun off Ethnio, its real-time research stand-alone unit.

Chief Executive Officer Nate Bolt said in a post on the Bolt Peters blog:

It turns out the Facebook design team is a great place for smart researchers.

For more than 10 years, Bolt Peters has worked with our clients (plus a robot and clay dinosaurs) to improve the design of their sites, applications, devices, video games, and cars. We did that with 238 projects, 24 talks, 18 articles, 11 events, one book, 19 weird videos, and one app.

But the time has come for our next adventure — at Facebook. Bolt Peters will be closing operations June 22.

While we’ll miss working with our amazing clients, we’re stoked about Facebook’s commitment to user experience, and the design team is a critical part of this.

Well. It’s been our privilege to be a part of the interaction design and UX community as a consulting firm since January 2002, and we plan to continue to work in that community as part of Facebook. I want to mention that this decision did not come lightly. Our clients, colleagues, team, and advisors are simply the best. They are our partners. They are our friends. And we sincerely thank you.

Readers: Do you think Bolt Peters was a wise acquisition for Facebook?