BlogHer, iVillage Release 2010 Social Media Matters Study
BlogHer and iVillage teamed up with co-sponsors Ketchum and Nielsen on the 2010 Social Media Matters Study, which explored the use of social media by women.
Among findings in the 2010 Social Media Matters Study:
• Blogs trail only search engines as the preferred media source for product-purchasing information for BlogHer users.
• Among BlogHer users, 96 percent read blogs weekly or more often.
• BlogHer users are more active than average women across the board on blogs, Facebook, and Twitter.
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