Facebook Beta-Testing New Mobile Ad Unit For Developers To Promote Apps

By David Cohen 

Facebook announced the beta-test of a new mobile ad unit aimed at helping developers drive installs of their applications, and developers that wish to participate can sign up here.

In introducing the new mobile ad unit, Facebook said it has driven 146 million visits to the Apple App Store and Google Play for iOS and Android, respectively, in the past 30 days, via app center, news feed, timeline, and bookmarks.

The social network added that if a user clicks on one of the new mobile ad units and does not have the app it is promoting installed, that user will be directed to the App Store or Google Play to download and install the app.

Facebook outlined instructions for developers in a post on its developer blog:

Designing, launching, and monitoring your mobile app ad campaign takes place within the app dashboard with a simple flow.

From within the app dashboard, choose your app and audience:

Next, set your budget:

Choose your payment method and start your ad campaign. You can monitor your ad’s performance:

To help us provide you with information about the effectiveness of your ads and the use of your app, integrate with the Facebook SDK 3.0 for iOS. We announced the beta of the iOS SDK a few weeks ago and are releasing it today.

Readers: Do you think Facebook will face backlash when these new ad units start appearing in users’ mobile news feeds?