UPDATE: It appears that the author’s retweet of the story may be related to the inclusion of his handle in the reply. We are looking into it and will provide an update when possible!
A helpful Twitter Cards update, noted by eagle-eyed social strategist Nick Cicero, links authors’ Twitter handles with their online articles so that when someone tweets a link to the article, replies to that tweet will include both the poster’s handle and the handle of the article’s author.
So let’s say you see a tweet with a link to an article:
When you click on “Reply,” the author’s Twitter handle automatically shows up along with that of the person who sent the tweet linking to the article – even if the author’s handle wasn’t included in the original tweet:
It’s a welcome update for journalists and bloggers, whose work often becomes separated from their bylines as it disperses across social networks. I personally make an effort to mention whoever wrote an article in a tweet that I send about the piece, but not always, and it’s certainly faster to skip that step.
The feature seems to be active only on mobile, and only for certain news organizations (Huffington Post, New York Times, CNN, etc.).
Have you noticed it yet?
(H/t: Nick Cicero.)