April Fools' Prank on Woot

We all have our morning routines. Some people pour a cup of coffee before their day begins. Others stretch and jump into the shower. Me...well I turn on my computer and head to Woot. You might think that's a nerd routine, but I have good company. Over four million people join me each month, hoping to snag the "deal of the day" before it sells out. For April Fools' Day, Woot has temporarily re-branded itself as "Woot Your Own Adventure." Rather than selling a single item, there are a series of multiple choices to select from. Depending on which you select, you will navigate along a path of products. You could uncover an LCD TV, MP3 player, remote control cars, Barbie products and more. It reminds me of those Which-Way books I read as a kid. Several times a year the site will hold a Woot-Off, this is where a product is sold until it is sold out. At that point, a new product is revealed. Somewhere in the middle the elusive "Bag of Crap" will be revealed. This is where the funny folks at Woot will send you "three random pieces of crap" for $3 (plus $5 shipping). You could end up with a very expensive item (there have been tall tales about flat-screen televisions) or a bunch of junk. When I finally "got lucky" a few weeks ago, after several years of attempts, I was thrilled...until the box arrived. - A light-up toilet bowl flusher - 2 High School Musical clocks - 2 Singing Tigger Toothbrush sets - A collapsible plastic picnic basket I'm not complaining. I would spend $8 for that amount of anticipatory fun any day of the week. I'm not a big fan of April Fools' pranks on the Web, I think there's too much that can go wrong. But Woot knows how to have fun. I'm willing to bet they will see an increase in traffic that might force them to take this "joke" seriously.

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April Fools' Prank on Woot

Andrew G.R.

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Andrew G.R.