AppsFlyer Partners with GameAnalytics to Help Developers Engage New Audiences

Mobile advertising measurement platform, AppsFlyer, and GameAnalytics, a free analytics engine for game studios, have announced a partnership to provide developers with an integrated analytics and user acquisition solution. In brief, this will allow game developers to receive more insight about the user acquisition process for their games, and the post-install data necessary to measure a player’s lifecycle and lifetime value.

GameAnalytics

Mobile advertising measurement platform AppsFlyer, and GameAnalytics, a free analytics engine for game studios (pictured), have announced a partnership to provide developers with an integrated analytics and user acquisition solution. In brief, this will allow game developers to receive more insight about the user acquisition process for their games, and the post-install data necessary to measure a player’s lifecycle and lifetime value.

AppsFlyer’s technology is used to measure user acquisition across multiple sources, including organic, viral and social acquisition.

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